Services
Helping business leaders mature their marketing for growth and revenue across the entire buyer and customer journey.
Lift Marketing Consulting delivers professional marketing leadership to CEOs, small businesses and startups who want to take their marketing to the next level. Our mission is to lift the performance of your marketing organization and bring measurable value in terms of revenue and growth to your operations.
Most companies typically want to:
Gain more customers
Close more business faster
Retain customers
Build loyalty and referrals
There’s a deep well of marketing activities needed to achieve growth in each area. Lift Marketing Consulting provides the leadership you need to lift performance across your buyer and customer journey.
Where Do You Need Lift?
Lift Marketing Consulting works with your team in multiple areas that drive performance and growth for your organization. Here are the areas most organizations want to discuss:
Develop and execute strategic marketing plans that support business objectives and growth strategies
Build, hire and train an internal marketing team and a positive culture of empowerment and accountability
Identify and hire 3rd-party vendors such as agencies, SEO & SEM services, writers, etc. and manage them to achieve specific objectives (and fire them when necessary)
Develop and manage a marketing budget for resources and advertising spend
Create or revise your target market, persona, value propositions and messaging
Develop KPIs and reporting that informs business decisions
Establish and manage processes for the development of all marketing assets
Manage numerous marketing initiatives
Develop collateral, testimonials, case studies and sales enablement resources
Establish and execute content marketing strategies with a focus on inbound conversion for lead generation
Establish and execute Account Based Marketing strategies for outbound sales development
Create and manage an appropriate event strategy for your industry space
Continuously monitor and improve digital channels for effectiveness (website, social channels, content)
Identify and implement appropriate marketing automation tools