When you head in new marketing directions, it’s tempting to focus on what your brand looks like…your brand identity plastered on everything from your business cards, to website and collateral. Unless you’ve got buckets of money and unstoppable growth, leave the look and feel alone until your marketing strategies are a mature, growth-driving engine.
Read More“If we currently have 50 inbound leads a month, how would you get us 1000?” That was the question a CEO asked me last week. (In other words... make it rain!) My answer? You’ve got 2 choices. Pay for it or wait for it. Both are important to your inbound strategies and value of marketing to your organization.
Read MoreWhat are companies looking for when they hire a Chief Marketing Officer? I’ve worked for CMOs. I’ve been a CMO. I think I’m pretty well-acquainted with what the role entails. But, as a consultant offering my services as a fractional CMO, I need to make sure my services meet the needs of my target customer. So, I set out to study the space.
Read MoreRecently, I officially launched my new marketing consulting business as a fractional CMO and turned the virtual lights on when my domain went live. So, does launching a new business with a shiny new home page make me a startup?
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