About

Underlying every successful marketing APPROach is an entire discipline of strategies, metrics, tactics, creative, testing and processes designed to deliver targeted results. And most of those results are critical to your bottom line in terms of Revenue.

Lift Marketing Consulting is led by Cathy Foster, your fractional CMO - which is kind of like a marketing consultant only with more commitment. Cathy has decades of experience helping companies build marketing teams, launch SaaS products, and support their organizations with marketing. Cathy offers fractional CMO services for growing organizations that need experienced marketing leadership without the fully-burdened cost of a full-time marketing professional.

Over more than 25 years in B2C and B2B marketing, Cathy’s career has taken her coast to coast and around the world to Malaysia, Brazil, Puerto Rico, the Czech Republic, Germany,  Poland and Ukraine.

Cathy has deep experience in marketing for B2B companies with particular expertise in software and SaaS solutions. She’s worked with startups, mid-size companies and large corporations.

Marketing Specialities

• Strategic Planning

• Team Development

• Vendor Management

• Production

• Content Marketing

• Account Based Marketing

• Market Research

• Value Propositions

• Persona Development

• Reporting